Why?
Better ideas start with
better questions.
Work begins by figuring things out: what’s missing, what’s not working, and what’s worth pushing further.
I’m a creative who keeps asking how things can be better, clearer, and more accessible. Winning became a byproduct of that habit.
Winner, D&AD New Blood: The Portfolios 2026
Kakanin Protest
"Sa'n Matamis? San Mateo!"
A protest to make women’s labor visible through kakanin.
BRIEF
Kakanin is celebrated in San Mateo—but the women who make it are often overlooked.
INSIGHT
We know how kakanin is made, but not what it takes to make a living from it.
IDEA
Set of recipe cards disguised as kakanin pasalubong, but each card reveals the hidden labor as the real recipe.
Creative Direction
Ara Montebano
Art Direction
Kobe Tiston
Copywriting
Shem Villaruel
Graphic Design
Glai Momongan
Accessibility
Stickers
"Five Second Stickers"
Help blinds identify canned goods in seconds.
BRIEF
Blind consumers cannot independently identify canned goods, forcing them to rely on others.
INSIGHT
If food goes bad in five seconds, identifying it shouldn’t take longer.
IDEA
Stickers that make canned goods identifiable by touch.
Art Direction
Kobe Tiston
Researchers
Pierce Aldrich Chua
Aloisia Roxas
Self-check for
toy donation
"Toy Memory Test"
Self-check test for parents to identify and donate unused toys.
BRIEF
Make Philippine Toy Bank more visible and engaging for parents to donate.
INSIGHT
We keep old toys because we still want to remember memories with them.
IDEA
Short-form video where failing three questions means the toy is ready for a new home.
Winner, Young Kidlat
Silver Award
Creative Direction
Kobe Tiston
Animation
Meyo San Esteban
Interchange
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