Sa'n Matamis?
San Mateo!
"Sa'n Matamis?
San Mateo!"
A protest campaign that makes invisible women’s labor visible through kakanin.
BRIEF
Kakanin is celebrated in San Mateo—but the women who make it are often overlooked. The campaign repositions the product to recognize the labor behind it.
INSIGHT
The sweetest part of kakanin is the labor you don’t see.
IDEA
Make labor visible by embedding it into a counterprint recipe book disguised as kakanin pasalubong.
Creative Direction
Alfara Montebano
Art Direction
Kobe Tiston
Copywriting
Shem Villaruel
Graphic Design
Glai Momongan
Five Second
Stickers
"Five Second Stickers"
Helping the blind tell sardines from corned beef in seconds.
BRIEF
Blind consumers cannot independently identify canned goods, forcing them to rely on others.
INSIGHT
If food goes bad in five seconds, identifying it shouldn’t take longer.
IDEA
Stickers that make canned goods identifiable by touch
Art Direction
Kobe Tiston
Researchers
Pierce Aldrich Chua
Aloisia Roxas
Irog Pasig
"#IrogPasig"
Letting people hear and see what the river loses the moment PAREx rises.
Proposed Pasig River Expressway (PAREx) threatens the river's ecosystem and heritage.
INSIGHT
Rivers always reflect what we've become and what we're becoming.
IDEA
Reveal the Pasig River’s past, present, and future after the expressway.
Art Direction
Kobe Tiston
Angelo Nemis
Copywriting
Frances Joanna Balleras
Kim Andrey Rafael
to create is human,
to share is to belong.
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